Skills

  • Print publishing with specialty in hiking guidebooks
  • Online publishing
  • Writing and editing
  • Layout and design
  • Integration of web and print resources
  • Social media web integration and marketing

Strengths

  • Organizational vision and strategy
  • Trail development strategy
  • Communications strategy
  • Product branding and identity
  • Practical resource development for tourism services
  • Public relations and marketing

Regional experience

  • Middle East: Jordan, Egypt, Palestine, Israel and others
  • Spain & the Camino de Santiago
  • Turkey & Greece